Design for Event
Tata SCV Pre-Launch Campaign – 91trucks
Designed the complete teaser and microsite experience for Tata’s upcoming SCV pre-launch, covering homepage takeover, UI/UX design, and interactive lead generation flows.
Year :
2025
Industry :
Automobile
Requirements :
Media Team
Project Duration :
4 Week
Problem :
Pre-launch campaigns present a unique challenge — creating awareness and excitement for a product before its details are publicly revealed. For Tata’s upcoming Small Commercial Vehicle (SCV), only the vehicle name was available, with no visuals, specifications, or marketing assets.
This lack of available information made it difficult to communicate value, sustain curiosity, and encourage early engagement. Without an engaging digital presence, users might overlook the pre-launch or fail to connect with the significance of the new release. The challenge was to design a teaser experience that built anticipation, captured leads, and maintained user interest without revealing the vehicle itself.
Challenge :
Designing a visually engaging pre-launch experience with minimal available assets and limited product details.
Maintaining Tata Motors’ brand integrity while aligning with the 91trucks platform.
Creating a teaser experience that builds intrigue without revealing the vehicle’s visuals.
Structuring clear user journeys that support lead generation and awareness goals.
Ensuring seamless, responsive performance across devices for high user engagement.
Collaborating closely with the product team to align designs with launch objectives and feedback cycles.
Solution :
To overcome the challenge of limited content, I designed a homepage takeover and teaser microsite focused on curiosity, anticipation, and user conversion. The layout used bold typography, dynamic gradients, and subtle motion cues to create excitement while maintaining an element of mystery. Clear CTAs guided users toward inquiry and registration forms, encouraging early sign-ups and engagement.
Working closely with the product team, I refined multiple layout and flow iterations to balance business priorities with user experience goals. The final design achieved a smooth, visually consistent experience that sustained attention and generated qualified leads ahead of the official reveal. This project positioned 91trucks as a strong digital partner for pre-launch campaigns and strengthened brand visibility for Tata Motors in the commercial vehicle segment.
Summary :
Led the complete UI/UX design for the Tata SCV pre-launch campaign on 91trucks, creating an engaging teaser microsite and homepage takeover that balanced curiosity, brand storytelling, and user conversion. The design provided a visually cohesive and responsive experience, guiding users through interactive teaser content while maintaining the element of mystery around the vehicle’s identity.
The project focused on refining layouts, navigation flows, and interaction patterns to optimize lead collection and user engagement. The final experience successfully built anticipation and awareness for the upcoming SCV, while positioning 91trucks as a trusted platform for early vehicle discovery and meaningful automotive brand partnerships
More Projects
Design for Event
Tata SCV Pre-Launch Campaign – 91trucks
Designed the complete teaser and microsite experience for Tata’s upcoming SCV pre-launch, covering homepage takeover, UI/UX design, and interactive lead generation flows.
Year :
2025
Industry :
Automobile
Requirements :
Media Team
Project Duration :
4 Week
Problem :
Pre-launch campaigns present a unique challenge — creating awareness and excitement for a product before its details are publicly revealed. For Tata’s upcoming Small Commercial Vehicle (SCV), only the vehicle name was available, with no visuals, specifications, or marketing assets.
This lack of available information made it difficult to communicate value, sustain curiosity, and encourage early engagement. Without an engaging digital presence, users might overlook the pre-launch or fail to connect with the significance of the new release. The challenge was to design a teaser experience that built anticipation, captured leads, and maintained user interest without revealing the vehicle itself.
Challenge :
Designing a visually engaging pre-launch experience with minimal available assets and limited product details.
Maintaining Tata Motors’ brand integrity while aligning with the 91trucks platform.
Creating a teaser experience that builds intrigue without revealing the vehicle’s visuals.
Structuring clear user journeys that support lead generation and awareness goals.
Ensuring seamless, responsive performance across devices for high user engagement.
Collaborating closely with the product team to align designs with launch objectives and feedback cycles.
Solution :
To overcome the challenge of limited content, I designed a homepage takeover and teaser microsite focused on curiosity, anticipation, and user conversion. The layout used bold typography, dynamic gradients, and subtle motion cues to create excitement while maintaining an element of mystery. Clear CTAs guided users toward inquiry and registration forms, encouraging early sign-ups and engagement.
Working closely with the product team, I refined multiple layout and flow iterations to balance business priorities with user experience goals. The final design achieved a smooth, visually consistent experience that sustained attention and generated qualified leads ahead of the official reveal. This project positioned 91trucks as a strong digital partner for pre-launch campaigns and strengthened brand visibility for Tata Motors in the commercial vehicle segment.
Summary :
Led the complete UI/UX design for the Tata SCV pre-launch campaign on 91trucks, creating an engaging teaser microsite and homepage takeover that balanced curiosity, brand storytelling, and user conversion. The design provided a visually cohesive and responsive experience, guiding users through interactive teaser content while maintaining the element of mystery around the vehicle’s identity.
The project focused on refining layouts, navigation flows, and interaction patterns to optimize lead collection and user engagement. The final experience successfully built anticipation and awareness for the upcoming SCV, while positioning 91trucks as a trusted platform for early vehicle discovery and meaningful automotive brand partnerships
More Projects
Design for Event
Tata SCV Pre-Launch Campaign – 91trucks
Designed the complete teaser and microsite experience for Tata’s upcoming SCV pre-launch, covering homepage takeover, UI/UX design, and interactive lead generation flows.
Year :
2025
Industry :
Automobile
Requirements :
Media Team
Project Duration :
4 Week
Problem :
Pre-launch campaigns present a unique challenge — creating awareness and excitement for a product before its details are publicly revealed. For Tata’s upcoming Small Commercial Vehicle (SCV), only the vehicle name was available, with no visuals, specifications, or marketing assets.
This lack of available information made it difficult to communicate value, sustain curiosity, and encourage early engagement. Without an engaging digital presence, users might overlook the pre-launch or fail to connect with the significance of the new release. The challenge was to design a teaser experience that built anticipation, captured leads, and maintained user interest without revealing the vehicle itself.
Challenge :
Designing a visually engaging pre-launch experience with minimal available assets and limited product details.
Maintaining Tata Motors’ brand integrity while aligning with the 91trucks platform.
Creating a teaser experience that builds intrigue without revealing the vehicle’s visuals.
Structuring clear user journeys that support lead generation and awareness goals.
Ensuring seamless, responsive performance across devices for high user engagement.
Collaborating closely with the product team to align designs with launch objectives and feedback cycles.
Solution :
To overcome the challenge of limited content, I designed a homepage takeover and teaser microsite focused on curiosity, anticipation, and user conversion. The layout used bold typography, dynamic gradients, and subtle motion cues to create excitement while maintaining an element of mystery. Clear CTAs guided users toward inquiry and registration forms, encouraging early sign-ups and engagement.
Working closely with the product team, I refined multiple layout and flow iterations to balance business priorities with user experience goals. The final design achieved a smooth, visually consistent experience that sustained attention and generated qualified leads ahead of the official reveal. This project positioned 91trucks as a strong digital partner for pre-launch campaigns and strengthened brand visibility for Tata Motors in the commercial vehicle segment.
Summary :
Led the complete UI/UX design for the Tata SCV pre-launch campaign on 91trucks, creating an engaging teaser microsite and homepage takeover that balanced curiosity, brand storytelling, and user conversion. The design provided a visually cohesive and responsive experience, guiding users through interactive teaser content while maintaining the element of mystery around the vehicle’s identity.
The project focused on refining layouts, navigation flows, and interaction patterns to optimize lead collection and user engagement. The final experience successfully built anticipation and awareness for the upcoming SCV, while positioning 91trucks as a trusted platform for early vehicle discovery and meaningful automotive brand partnerships