Redesign & Revamp
Enhanced Vehicle Discovery - 91Trucks
Redesigned the 91trucks Category Page to improve content discovery and engagement, adding sections for web stories, blogs/news, new truck launches, and brand-sponsored highlights.
Year :
2025
Industry :
Automobile
Requirements :
Product Team
Project Duration :
8 Weeks
Problem :
The previous category pages lacked structure and engaging content, making it difficult for users to explore trucks, news, and brand information efficiently. Important updates like new launches, web stories, and sponsored content were not highlighted, which limited user engagement and reduced the visibility of featured brands. Users often had to scroll through long, unorganized lists to find relevant information, which created a fragmented and overwhelming experience.
91Trucks needed a page that could showcase diverse content types clearly, improve discoverability, and create a more dynamic, user-focused experience while maintaining brand consistency across the platform.
Challenge :
Redesigning the category page required balancing multiple types of content while maintaining clarity and user focus. Key challenges included:
Organizing diverse content types such as web stories, blogs/news, and sponsored brand highlights in a cohesive layout.
Ensuring the page remained intuitive and easy to navigate despite added sections.
Highlighting new truck launches effectively without overwhelming the user.
Aligning the visual hierarchy with 91Trucks’ brand identity and design system.
Solution :
We completely redesigned the 91Trucks Category Page to improve content discovery and user engagement. The new layout features dedicated sections for web stories, blogs/news, newly launched trucks, and sponsored vehicle highlights, making it easier for users to find relevant content and giving brands a prominent platform to showcase their offerings.
Collaborating with the content and product teams, we iterated on layouts, visual hierarchy, and section placement to ensure a smooth browsing experience. The sponsored vehicle section not only enhances the page’s editorial appeal but also helps drive business growth by providing brands with strategic visibility within the commercial vehicle ecosystem.
Summary :
The redesigned 91Trucks Category Page significantly improved user engagement and content discoverability by organizing diverse content types into a clear, visually appealing layout. Dedicated sections for web stories, blogs/news, and newly launched trucks make it easier for users to explore relevant information, while the sponsored vehicle highlights provide brands with strategic visibility, helping drive business growth.
By collaborating closely with the content and product teams, we ensured that editorial storytelling, user needs, and brand objectives were balanced effectively, making the category page both engaging and commercially impactful.
More Projects
Redesign & Revamp
Enhanced Vehicle Discovery - 91Trucks
Redesigned the 91trucks Category Page to improve content discovery and engagement, adding sections for web stories, blogs/news, new truck launches, and brand-sponsored highlights.
Year :
2025
Industry :
Automobile
Requirements :
Product Team
Project Duration :
8 Weeks
Problem :
The previous category pages lacked structure and engaging content, making it difficult for users to explore trucks, news, and brand information efficiently. Important updates like new launches, web stories, and sponsored content were not highlighted, which limited user engagement and reduced the visibility of featured brands. Users often had to scroll through long, unorganized lists to find relevant information, which created a fragmented and overwhelming experience.
91Trucks needed a page that could showcase diverse content types clearly, improve discoverability, and create a more dynamic, user-focused experience while maintaining brand consistency across the platform.
Challenge :
Redesigning the category page required balancing multiple types of content while maintaining clarity and user focus. Key challenges included:
Organizing diverse content types such as web stories, blogs/news, and sponsored brand highlights in a cohesive layout.
Ensuring the page remained intuitive and easy to navigate despite added sections.
Highlighting new truck launches effectively without overwhelming the user.
Aligning the visual hierarchy with 91Trucks’ brand identity and design system.
Solution :
We completely redesigned the 91Trucks Category Page to improve content discovery and user engagement. The new layout features dedicated sections for web stories, blogs/news, newly launched trucks, and sponsored vehicle highlights, making it easier for users to find relevant content and giving brands a prominent platform to showcase their offerings.
Collaborating with the content and product teams, we iterated on layouts, visual hierarchy, and section placement to ensure a smooth browsing experience. The sponsored vehicle section not only enhances the page’s editorial appeal but also helps drive business growth by providing brands with strategic visibility within the commercial vehicle ecosystem.
Summary :
The redesigned 91Trucks Category Page significantly improved user engagement and content discoverability by organizing diverse content types into a clear, visually appealing layout. Dedicated sections for web stories, blogs/news, and newly launched trucks make it easier for users to explore relevant information, while the sponsored vehicle highlights provide brands with strategic visibility, helping drive business growth.
By collaborating closely with the content and product teams, we ensured that editorial storytelling, user needs, and brand objectives were balanced effectively, making the category page both engaging and commercially impactful.
More Projects
Redesign & Revamp
Enhanced Vehicle Discovery - 91Trucks
Redesigned the 91trucks Category Page to improve content discovery and engagement, adding sections for web stories, blogs/news, new truck launches, and brand-sponsored highlights.
Year :
2025
Industry :
Automobile
Requirements :
Product Team
Project Duration :
8 Weeks
Problem :
The previous category pages lacked structure and engaging content, making it difficult for users to explore trucks, news, and brand information efficiently. Important updates like new launches, web stories, and sponsored content were not highlighted, which limited user engagement and reduced the visibility of featured brands. Users often had to scroll through long, unorganized lists to find relevant information, which created a fragmented and overwhelming experience.
91Trucks needed a page that could showcase diverse content types clearly, improve discoverability, and create a more dynamic, user-focused experience while maintaining brand consistency across the platform.
Challenge :
Redesigning the category page required balancing multiple types of content while maintaining clarity and user focus. Key challenges included:
Organizing diverse content types such as web stories, blogs/news, and sponsored brand highlights in a cohesive layout.
Ensuring the page remained intuitive and easy to navigate despite added sections.
Highlighting new truck launches effectively without overwhelming the user.
Aligning the visual hierarchy with 91Trucks’ brand identity and design system.
Solution :
We completely redesigned the 91Trucks Category Page to improve content discovery and user engagement. The new layout features dedicated sections for web stories, blogs/news, newly launched trucks, and sponsored vehicle highlights, making it easier for users to find relevant content and giving brands a prominent platform to showcase their offerings.
Collaborating with the content and product teams, we iterated on layouts, visual hierarchy, and section placement to ensure a smooth browsing experience. The sponsored vehicle section not only enhances the page’s editorial appeal but also helps drive business growth by providing brands with strategic visibility within the commercial vehicle ecosystem.
Summary :
The redesigned 91Trucks Category Page significantly improved user engagement and content discoverability by organizing diverse content types into a clear, visually appealing layout. Dedicated sections for web stories, blogs/news, and newly launched trucks make it easier for users to explore relevant information, while the sponsored vehicle highlights provide brands with strategic visibility, helping drive business growth.
By collaborating closely with the content and product teams, we ensured that editorial storytelling, user needs, and brand objectives were balanced effectively, making the category page both engaging and commercially impactful.