91tractor Single Page
91tractor is a rapidly growing digital platform dedicated to the Indian tractor industry. As part of Vansun Ventures Pvt. Ltd., the company aims to be the go-to source for all tractor-related information.
I joined Vansun as a UI Designer in March 2023 and played a significant role in their primary project, 'Multiple Pages into One Page'. I was responsible for the entire UI/UX design for both Web and Mobile platforms. This project was completed with the invaluable support and guidance of Product Manager, Naiman (Senior Associate Director - Product).
Problem Statement
Users struggled to find comprehensive tractor model information on the 91Tractor website due to fragmented pages. This separation of model details, variants, EMI options, images, videos, and user reviews caused frustration and decreased engagement. A streamlined, single-page solution was needed to improve the user experience and satisfaction.
Overview
Enhanced User Experience: Streamlined multi-page content into a single, easy-to-navigate page, improving user interaction.
Comprehensive Information: Integrated model details, variants, EMI options, images, videos, and user reviews into one cohesive page.
User-Friendly Design: Simplified the browsing experience by consolidating various pages into a unified layout.
Increased Engagement: Ensured users can access all relevant information about tractor models without navigating multiple pages.
Efficient Navigation: Created a seamless, intuitive interface for users to explore tractor models and their features effortlessly.
Holistic View: Provided a complete overview of each tractor model in one place, enhancing user satisfaction and decision-making.
Proposed Solution
To improve the 91Tractor website, we created a single-page solution that consolidates model details, variants, EMI options, images, videos, and user reviews. This streamlined design simplifies navigation, enhances user engagement, and provides a seamless, intuitive interface for exploring tractor models without switching between multiple pages.