Microsite of Tata Ace EV Campaign @ 91trucks
I played a key role in designing the microsite for the Tata Ace EV Campaign at 91trucks. This project was focused on creating a compelling and interactive online experience to promote the Tata Ace EV, enhancing user engagement and driving campaign objectives. My responsibilities included the complete UI/UX design, ensuring that the microsite effectively captured the brand's messaging and provided an intuitive interface for users to explore the features and benefits of the Tata Ace EV.
Problem Statement
To effectively market the Tata Ace EV, a dedicated microsite was required to focus solely on this vehicle model. This specialized platform would highlight its unique features and benefits, ensuring targeted promotion and enhancing customer engagement.
Overview
Vehicle Showcase: Offers an in-depth presentation of the Tata Ace EV, featuring detailed information on its specifications, design, and benefits. This section is designed to highlight the vehicle's unique attributes and innovations, aiming to captivate and inform potential buyers.
Interactive Features: Includes engaging elements such as videos and interactive content that allow users to explore the Tata Ace EV’s features in a dynamic and informative way.
Promotional Content: Focuses on targeted marketing messages and campaign highlights to drive interest and convert visitors into leads. This section emphasizes special offers, key selling points, and calls to action to enhance engagement and drive sales.
Lead Generation: Integrates forms and contact options to capture user inquiries and facilitate follow-up, ensuring that interested prospects can easily connect with the sales team and obtain further information.
Proposed Design
We created a dedicated microsite for the Tata Ace EV, consolidating vehicle specifications, design highlights, and benefits into a single, engaging platform. The streamlined design features interactive elements and clear navigation, enhancing user experience and driving interest. It also includes lead generation tools for easy connection with the sales team.