91trucks store
91trucks, the fastest-growing digital platform providing the latest updates and information on the commercial vehicle industry, I am responsible for the UX/UI design of their store for used commercial vehicles. With the help of Product Manager Naiman (Senior Director - Product), my focus is on creating an intuitive and engaging user experience, guiding customers through the inventory with ease and providing detailed insights to aid their decision-making process.
Problem Statement
The challenge was to enhance the user experience on 91trucks, a rapidly growing digital platform for commercial vehicle information and sales, by designing a new section dedicated to used commercial vehicles. The goal was to create a seamless, engaging, and user-centric interface that simplifies browsing the inventory and provides comprehensive insights, facilitating better decision-making for customers.
Overview
Vehicle Showcase: Provides a comprehensive presentation of used commercial vehicles with detailed specifications, design features, and benefits. This section highlights each vehicle's unique attributes and history, aiming to captivate and inform potential buyers.
Interactive Features: Includes videos and interactive content, allowing users to dynamically explore the vehicles’ features and enhancing the overall browsing experience.
Promotional Content: Focuses on targeted marketing messages and special offers to drive interest and convert visitors into leads. This section emphasizes key selling points and calls to action to boost engagement and sales.
Lead Generation: Integrates forms and contact options to capture user inquiries and facilitate follow-up, ensuring interested prospects can easily connect with the sales team for more information.
Proposed Design
We added a dedicated section for used commercial vehicles on the 91trucks website. This new section consolidates detailed vehicle specifications, design highlights, and benefits into an engaging platform. The streamlined design features interactive elements and clear navigation, enhancing the user experience and driving interest. It also includes lead generation tools, such as forms and contact options, to facilitate easy connection with the sales team.The result of building this template for designers has been nothing short of extraordinary, as echoed by enthusiastic testimonials: